Chadwick Moore

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Chadwick Moore
The end of influencers

The end of influencers

Chasing clout is out.

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Chadwick Moore
Apr 15, 2025
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Chadwick Moore
The end of influencers
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Photo by Prateek Katyal on Unsplash

Influencers—those obnoxious (and increasingly) political hype beasts who’ve defined much of internet life in the last decade — may finally be going the way of the Apple Watch: once a flashy trendsetter, now a garish relic.

When a jacked-up fitness bro went viral in late March for a video flaunting his daily six-hour mor…

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